This is a project I did in one of my classes. We had to create a brand and develop several marketing pieces to go along with it. My brand was a travel agency called NOMAD.

 

First, I created a brand spec sheet, laying out the concept of my brand with specific brand colors and fonts. Then I created an 8 page booklet with information about my company and advertising trips. Next, I created a variable data brochure that changed the destination it was advertising based on age and marital status. This piece also incorporates an augmented reality piece that includes a video relating to the place that the brochure is advertising. Lastly, I created a marketing story that tied together what my brand stood for, what it wanted to accomplish and how each of these pieces are going to help meet that goal.